![]() Their role is to help customers with Apple hardware and software. ![]() ![]() Employees are specially trained and certified at the Genius Bar. ![]() Ron Johnson, the former Senior Vice President for Retail, has often referred to the Genius Bar as the "heart and soul of our stores". The Genius Bar is a tech support station located inside every Apple Retail Store, the purpose of which is to offer help and support for Apple products. The Genius Bar at the Apple Store SoHo, New York, in 2003 Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. This article appears to be written like an advertisement.
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