![]() This article delves into the different types of invalid ad traffic, what causes it, and how publishers can prevent invalid traffic to get maximum ROI on advertiser’s costs and protect themselves from fraud. ![]() Invalid traffic is a threat to all publishers looking to generate ad revenue by selling space on their websites. While not all bots are bad, invalid traffic sources can damage a website’s reputation and lead to suspension with Google, Amazon, and other partners. ![]() All online publishers regardless of their size and niche, will be visited by some form of invalid traffic over time.
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